On this episode of Gen X Amplified, Adrion is joined by software go-to-market leader and the former CMO of Slack, Bill Macaitis. During this awesome interview, they both discuss all things tech, marketing, brand strategy, and team building.

Bill Macaitis is considered one of the most prolific marketers within the SAAS industry. He has served as the leading go-to-market executive for 3 of the fastest ever growing SaaS companies: Slack, Zendesk, and Salesforce.

At Slack, Bill served as both the Chief Revenue Officer and the Chief Marketing Officer, coming in as marketing employee #1, and building out the entire marketing, sales, customer success and customer support teams.

During his tenure, Bill was instrumental in helping Slack become the fastest growing B2B company ever hitting $100M in annual recurring revenue in just over 2 years.

Over his career, Bill has achieved a total of 5 exits . Now he enjoys helping other companies achieve hyper-growth with a unique customer centric approach. Bill is also passionate about working with CEO’s to design, recruit, interview and build out world class marketing organizations.

Bill also is a strong advocate in mission driven companies who are changing the world for the better with innovative technology and business models.

Key Takeaways:

• Why Bill decided to pivot in career as a B2C and B2B marketing executive at Salesforce, Zendesk, and Slack
• What lessons Bill learned working some of the most iconic software brands
• How Bill and his team propelled Slack to become the fastest growing business software application ever
• Hear the importance of having a strong set of brand values and collaborative team dynamics
• Why focusing solely on lead generation is a short-term advantage and why focusing on your brand strategy better prepares you for long-term growth
• Why cultivating the common fiber that unites each generation in your workforce is the key to better team output
• And so much more!

Resources mentioned in this episode:

• Bill Macaitis on Linkedin
• Bill Macaitis on Twitter
• Slack
• 15Five

Bill’s Personal Theme Song

• “Fight song” by Rachel Platten

Thank you for listening!