So, you’ve got a great idea and you’re ready to go to market. The last thing you want is to for someone to come along and steal it. Protecting your intellectual property (IP) is simply just a part of doing good business. However, the flip-side of the picture is that by protecting your IP could mean a better return on your investment.

Here’re Gareth Benson’s,

In this epsiode, he will take you through five principles of IP commencing with:

1> Copyright – What is a copyright? How does it apply to you and what protections does it offer?

2> Trade Marks – The difference between copyright and trademarking. When is one more appropriate than the other?

3> Designs – Protect the look, shape, feel and ornamentation of a product. It can be critical to licensing and commercialising your product.

4> Patents (focusing on software) – Software patents are inherently hard to approve and tricky to implement. However, can be worth the effort if granted.

5> Contracting, terms and conditions and licensing – All the good stuff. Rounding out your legals.

Protecting your work, your ideas and your labour will ultimate mean a better return for your efforts. Don’t allow this to become a blind spot.

Learn more about Gareth. Gareth has helped some high profile businesses and organisations ensure that they have the right legal advice. He can do the same for you.

The post #036 – GUEST – Gareth Benson, IP Lawyer appeared first on A Digital Marketing Podcast - Destroy Digital.