Robert Cornell is an award-winning sales professional with over ten years of experience. He successfully helped grow display solutions for large online advertisers utilizing display ads as part of their marketing and customer acquisition strategy.

Currently, Robert is the Vice President of Sales at Zenreach. Zenreach allows retailers to connect their online marketing with in-store results for digital marketing that performs 4x better. Their WiFi-powered marketing platform helps retailers automatically create connections that build customer loyalty, revenue, and reputation.

In this episode, he talks about how businesses can get more out of their digital advertising spend, why targeting the right audience is mandatory, and the best way that businesses can use data more effectively.

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