Jake and Chase record a shorter Halloween episode, focusing on how business owners should track market trends and competition, with Jake emphasizing customer focus over macro trends in early-stage businesses. Jake shares his late-night creative process and discusses the founding of his and Katie’s companies, detailing early client acquisition, order orchestration, and fulfillment strategies, including collaborations, platform use, and scaling with paid ads. The episode concludes with reflections on learning through experience and adapting to seasonality.  

(generated by AI)

Key Questions

[02:34]: What helps you keep up to date with the market in Provo and with your company?

[08:51]: Do you focus solely on customers and building what they want in the early years?

[18:46]: How did you start finding clients, orchestrate orders, and fulfill them for your companies?

View Episode Summary + Transcript: https://startupsystems.softr.app/episodes-details/micro-vs-macro-4-am-ideation-sessions-evolution-of-our-marketing/r/recEXKMjf86KVlKGF