No matter what stage of business you're in, you need to have a system. A system or process can outline anything from the client onboarding process, to how many steps from shooting to editing an event. When you have a system or process, it'll help you not miss particular steps and make certain pieces of your business repeatable which can help if someone else helps you with your business. Your systems are how things work internally for the brand, but your systems affect your brand which affects how your clients feel. 

Someone I look up to in their systemization and branding is Lauren Miller of Lauren Louise Photography, out of Washington DC. Her brand is colorful and consistent. That's her first impression alongside her work. In addition, she's got great systems setup for managing multiple clients and processes to help her business grow and be more streamlined. 

Follow Lauren Louise: Instagram @laurenlouisephoto

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The Bearded Tog podcast is created by mashed potato lover Adam Mason