Ethan Glass's parking management service Ocra came from humble roots. As a parking operator managing spaces near the LA Coliseum, he saw firsthand just how fragmented, inefficient, and disorganized the industry was; every vendor had different methods for tracking inventory, adjusting pricing, and accepting payments.  Not content with the status quo, Ethan began incorporating automations and technology to reduce slippage and operating costs. Then, like so many other startups, COVID-19 disrupted the industry. With in-person events (and thus, event parking) coming to a screeching halt overnight, Ethan and his team could have rolled over and quit. Or, they could get creative. Listen in as he shares the story of Ocra's pivot to build the world's first omni-channel management platform for parking operators, designed around real client needs from the ground up.

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