May 02, 2023

037: Integrating spirituality while building an internationally renowned business w/ Udo Erasmus of Udo's Choice

51 minutes

The legendary Udo Erasmus is the co-founder of Udo’s Choice line, which can be found in Whole Foods and other health food stores worldwide. Udo designed the machinery for making oils with health in mind and pioneered flax oil, a billion dollar industry. However, Udo walked a difficult path to become the man he is today. Being a child of war, Udo’s life began with intense struggle. As an adult, he got pesticide poisoning in 1980, leaving doctors at a loss regarding treatment. Deciding to take his health into his own hands, Udo began researching, and his discoveries led him to a passion for finding the answers to life’s big questions which would hopefully one day bring him and the world peace.

Today, Udo is an acclaimed speaker and author of many books, including the best-selling Fats That Heal Fats That Kill, which has sold over 250,000 copies. He teaches at events hosted by Tony Robbins and Deepak Chopra, has keynoted an international brain health conference, and has traveled to over 30 countries to conduct thousands of live presentations, media interviews, and staff trainings impacting more than 25,000,000 lives with his message on oils, health, peace, nature, and human nature. Udo has an extensive education in biochemistry, genetics, biology, and nutrition, including a master’s degree in counseling psychology.

💫 We cover :

Heart Led vs. mind-led leadership

The backstory behind Udo’s Choice, available in Whole Foods and stores world wide

Going from “striving” and “burnout” to sustainable energy that is deeply connected to source

Udo’s background as a child of war and refugee, and how he’s gotten through the trauma to build trust in the universe and his own path

Allowing your health struggles to be the path, vs. the obstacle

How to build a super successful business as a deeply mindful leader

Ways to move from imposter syndrome, fear, and doubts → forever

Tapping into your inspiration and authentic voice

Going against the grain as an entrepreneur

Building a mindful practice

+ so much more!