How do you decide if you should spend money on paid ads? I know it's overwhelming to think about. I know you're thinking it's too costly and too risky, but TRUST ME when I say that if you want to grow your business online, paid ads should be a part of your strategy. In fact, every business should have a full marketing strategy that includes both organic and paid advertising.  Let's dive in and learn:

• [0:32] Breaking down Facebook and Instagram paid ads
• [1:10] How ads work
• [2:10] Online vs. traditional advertising
• [5:00] What to avoid when running ads

Resources mentioned in this episode:

• Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
• Join the Spotlight Theory
• Social Media Automation Bootcamp

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• Website - https://lisaanne.ca 
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