Startup Systems

037 - The Language of Business & Entity Structures


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Chase Budge and Jake Huntley discuss the importance of understanding the ""language of business,"" referencing insights from guest speaker John Linford, who specializes in pitch decks. They explore how business vocabulary, academic learning, and practical experience shape entrepreneurial success. The episode also covers business structure, the rationale for umbrella companies and sub-brands, and how solving customer pain points drives value. Key takeaways include the need for foundational business knowledge, continuous learning, and validating assumptions with real customers.

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Key Questions

[03:15]: How has your understanding of business language evolved over the years, and how has it helped your success and networking?

[08:18]: How have audiobooks and podcasts impacted your education in business language?

[15:08]: What do you mean by ""umbrella company,"" and how does that relate to LLCs and sub-brands like White Poppy and Rosie Rue?

[19:48]: What is the purpose of having an umbrella business versus just one brand?

[25:01]: Are your sub-brands, White Poppy and Rosie Rue, essentially ""painkillers"" for customer problems?

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Startup SystemsBy Jake Huntley | Chase Budge

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