The agency world doesn’t reward those who cling to “how it’s always been done.” It rewards the ones brave enough to redesign their business around what actually works — and what actually matters. In this powerful conversation, we sit down with Amy Jackson, founder and CEO of TaleSplash, to talk about what it really looks like to evolve your agency in real time.

Over the past year, Amy has made bold shifts in her business, from niching into health, family, and safety brands to restructuring her team, rethinking her client criteria, and raising her rates with confidence. But what makes her story resonate so deeply isn’t just the transformation itself; it’s the honest, intentional way she approached every step.

If you’ve ever wondered…

• How do I identify a niche that actually energizes me?

• What would happen if I stopped chasing volume and focused on building relationships?

• Am I defining success based on what I want, or on vanity metrics?

…this one’s for you.

This episode is brought to you by:

Metricool | Get 30 days free on any Premium plan with code DARLINGS at https://metricool.com/darlings 

Chapters:

(00:00:00) Niching Down Without Closing Doors

(00:10:03) Learning Before Locking In

(00:14:48) Defining the Right Fit

(00:21:34) Redefining Success on Your Own Terms

(00:30:35) Pricing with Conviction

(00:38:16) Standing Your Ground with Premium Clients

(00:46:48) Boundaries Build Better Businesses

(00:53:32) Evolving the Team, Reclaiming the Role

Connect with Amy:

• @TaleSplash on Instagram: https://www.instagram.com/talesplash

• Amy on LinkedIn: https://www.linkedin.com/in/amyfjackson/

• TaleSplash on LinkedIn: https://www.linkedin.com/company/talesplash/

• Website: https://www.talesplash.com/

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Connect with Melissa & Meredith:

• Waverly Ave: waverlyave.com

• Instagram: instagram.com/waverlyave.co 

• Le Chéile: lecheile.co/contact 

• Instagram: instagram.com/lecheile.co