Customer loyalty is important to every club and Loyalty Programs seem like just the thing to increase the chances of earning repeat business from casual customers.In this episode, Roger breaks down what makes loyalty programs work and why most clubs should take a step back before implementing one.

Customer loyalty is important to every club and Loyalty Programs seem like just the thing to increase the chances of earning repeat business from casual customers. In this episode, Roger breaks down what makes loyalty programs work and why most clubs should take a step back before implementing one.

Customer loyalty is important to every club and Loyalty Programs seem like just the thing to increase the chances of earning repeat business from casual customers.In this episode, Roger breaks down what makes loyalty programs work and why most clubs should take a step back before implementing one.

037 - You say you want a loyalty program, but you likely want this instead

“For Clubs that want to make meaningful connections that make members, guests, and customers ‘want to be here!’” <a href="https://www.linkedin.com/in/jim-hope-ccm-cce-5636b314/" rel="noopener noreferrer" target="_blank">Jim Hope, CCM CCE</a> (COO of the Derrick Golf &amp; Winter Club in Edmonton, Alberta, Canada) and <a href="https://www.linkedin.com/in/roger-kingkade-offcourse-golf/" rel="noopener noreferrer" target="_blank">Roger Kingkade</a> (Co-Founder &amp; CMO - <a href="https://offcourse.golf" rel="noopener noreferrer" target="_blank">Offcourse Golf</a>) team up to bring your insights and expertise to help you elevate your club's member and guest experience. With Jim's 35+ years in clubs and the hospitality business and Roger's two decades in traditional broadcast media and digital marketing, you're in good company. <hr>

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“For Clubs that want to make meaningful connections that make members, guests, and customers ‘want to be here!’” Jim Hope, CCM CCE (COO of the Derrick Golf & Winter Club in Edmonton, Alberta, Canada) and Roger Kingkade (Co-Founder & CMO - Offcourse Golf) team up to bring your insights and expertise to help you elevate your club's member and guest experience. With Jim's 35+ years in clubs and the hospitality business and Roger's two decades in traditional broadcast media and digital marketing, you're in good company.

“For Clubs that want to make meaningful connections that make members, guests, and customers ‘want to be here!’” <a href="https://www.linkedin.com/in/jim-hope-ccm-cce-5636b314/" rel="noopener noreferrer">Jim Hope, CCM CCE</a> (COO of the Derrick Golf &amp; Winter Club in Edmonton, Alberta, Canada) and <a href="https://www.linkedin.com/in/roger-kingkade-offcourse-golf/" rel="noopener noreferrer">Roger Kingkade</a> (Co-Founder &amp; CMO - <a href="https://offcourse.golf" rel="noopener noreferrer">Offcourse Golf</a>) team up to bring your insights and expertise to help you elevate your club's member and guest experience. With Jim's 35+ years in clubs and the hospitality business and Roger's two decades in traditional broadcast media and digital marketing, you're in good company.

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037 - You say you want a loyalty program, but you likely want this instead

037 - You say you want a loyalty program, but you likely want this instead