Have you ever seen one of those ads that says "Only 50 copies left" - for an ebook? It doesn't make sense! That's artificial scarcity in marketing messages at play. In this episode, I dive into when you should (and shouldn't!) use scarcity in your marketing messages: 

Blog Post: https://heybrandi.com/artificial-scarcity-in-marketing-messages

Instagram (for question of the week): https://www.instagram.com/hey.brandi/

Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM