Catalyst is more than a conference. It’s an experience meant to educate, collaborate, and invigorate water educators and communicators. Catalyst is structured around the Rogue Water A.B.C.S. of water communication: Assessment, Branding, Content, and Strategy plus the added bonus of Tribal Collaboration. In this episode, we talk a little strategy, a little branding, and some collaboration too. In EP003 with Greg Wukasch, External Affairs Manager at the San Antonio Water System, he explained why it’s so vital that we break down silos internally and rally around the truth—that first and foremost water utilities exist to serve the customer. In EP004, we spoke with Duke Greenhill, marketing guru and Chair of Advertising, Branding, and Graphic Design at Savannah College of Art and Design, about the power of branding. There are a lot of misperceptions about what branding is and isn’t but the bottom line is that branding helps build the connections between customers and the utility that are needed to move forward. Finally, in EP005, Ryan Beltran, filmmaker and founder of elequa and the Make Water project tells us his story of a filmmaker turned water innovator. Hear how he’s partnering with the San Antonio Water System's high school program, Impact, to use his love of film, water innovation, and maker spaces to teach the next generation of water nerds how they can make a difference in the global water crisis.