A few years ago, Shawn was doing a project for a software company in the United States. He was invited to attend a sales conference in Orlando, where he heard a sales leader he had been coaching share a story with his sales team. In this episode, Shawn retells that story. 

The story contrasts Michael Phelps’ record breaking swim in the men's 400m Individual Medley Final at the 2008 Beijing Olympics, and his swim in the same event at the 2012 London Olympics. It contains a number of valuable business points, including: don’t become complacent, it takes hard work to stay on top.