Artificial Intelligence (AI) is an increasingly popular field that can have a transformative impact across multiple industries, including healthcare, transportation, finance, and many others. As AI technologies continue to develop and mature, there is a growing awareness of the ethical implications of their use. The proper guidance and application of ethical principles within the development, deployment, and use of AI are essential for ensuring that its benefits are fully realised while minimising any negative impacts on society. This report will explore how AI can be guided by proper ethics and why it is essential to do so.