Finding Zeal

038: How the Savannah Bananas are changing pro baseball


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In this episode, Cohen and Josh take a look at the Savannah Bananas - a baseball team created by Jesse Cole playing by its own rules. The league they play in during the summer is a regular baseball league but how they play during the rest of the year is completely different and much more fan focussed. They have gone viral on TikTok and sold out every stadium that they have played in since being created in 2015. Cohen and Josh take a look at the mind behind them and some of their takeaways from the business model that has been created.

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Finding ZealBy Cohen Thompson

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