One of the obvious building blocks of having a brand is having people who interact with you. Customers, subscribers, followers, and fans are inevitable parts of your brand.

You might decide to sell t-shirts or something else to bring in some extra income, or perhaps you decide to build a new membership website for your content.

No matter how good you are at running your business, you’re probably going to run into issues that will affect your customers. Orders get dropped, payments don’t go through, web pages don’t load, and somewhere down the line someone will have a bad experience.

How you respond in these situations will dictate the relationship between you and your audience. It’s not just about customer retention, it’s how you are you allowing your brand to be perceived.

In the episode, we’ll be sharing stories of exceptional customer service and how to apply that to your brand.