Jeff Lester of Hunt Hard joins the boys for a hard-hitting discussion on the ups and downs of both entrepreneurship and hunting. Jeff has been there and done that in the field and in the grind of business. He’s built a business from the ground up and developed a life philosophy hard-earned that will inspire anyone. Jeff has walked the walked and shows the sacrifices required to make it and #playthegame

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00:00 - 06:22: Home town Eagar, Arizona boy

06:23 - 12:01: Getting Hunt Hard started… It’s not joke

12:02 - 20:30: Designing a pack and meeting market demand

20:31 - 25:02: Foreign Manufacturing vs Domestic Manufacturing

25:03 - 27:16: Value of the Hunt Hard brand

27:17 - 31:42: Economy: The more things change, the more they stay the same

31:43 - 37:01: Sacrificing for something bigger… Is it worth it?

37:02 - 39:12: Saying no and putting family first

39:13 - 44:52: Being present and making time for the big moments

44:53 - 52:47: Hunting vs Family, family should win every time

52:48 - 59:31: Outfitters should specialize in their units

59:32 - 68:44: One-percent of the guides are worth it

68:45 - 73:29: Setting expectations sets people up for success

73:30 - 76:15: Better lucky than good

76:16 - 82:04: Take pride in what you do

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