Content is a critical component of any demand gen effort. Understanding what types of content to create and how to optimize it for search engines and humans alike is essential for success. During this episode, Gaby and I discussed how B2B marketers could leverage content to improve their efforts across their marketing programs.

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about Hubspot Content Hub → https://www.boundify.io/blog/unveiling-the-implications-of-content-hub-for-b2b-marketers

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