In this conversation Ben speaks to George Bevis, founder and former CEO of Tide and now founder/CEO of CanDo, a start-up incubator focusing on socially beneficial business ideas.

George and Ben discuss the role that luck and “the conveyor belt of opportunity” have on the decisions that business founders take, as well as the concept of identity at work - both in terms of the influences on ourselves that shape the work we do, and the extent to which our work selves are separate and distinct from our true identities.

They discuss how stress can lead to growth, as well as the concept of optimising for legacy which has led George to founding CanDo. George enlightens Ben on the different phases of our “Best Work” we pass through, as well as how courage and ego do and don’t benefit our working selves.