In founding a business, improving a product, and generally keeping up with the fast pace of innovation in today's startup landscape, it's important to make the right decisions the first time around. For years, businesses have relied on quantitative (numbers-based) data to help them understand what's happened and try to guess where to go next. But so much information comes to us in shapes that are hard to punch into a spreadsheet. From phone and video conversations to open-field survey questions, a wealth of data gets overlooked because it can't be easily analyzed, which leaves leaders trying to make decisions from their inherently-biased personal judgment. Michael Bamberger and his team at Tetra Insights are tackling this problem with their powerful qualitative data mining tool. He joins Brett and Brian on the podcast to share some of the insights his team has unearthed and how doing the right research ahead of time can empower business leaders to stay ahead of the curve in today's demanding market.

https://www.tetrainsights.com/