How do you come up with an idea?

From the poets, science-fiction writers, anthropologist, scientists, explorers of space and time, to the futurists, and the real experiences of those on the fringe, ideas come from a variety of sources.

We explore how to calibrate your ideas following the 5 guides below:

• Mission
• Skills
• Jobs to be Done.
• Market Research
• Idea selection
• Katherine Ann Byam is a consultant and strategic partner to leaders on sustainability, resilience and digital transformation.