Today's episode is an interview with Louise Jowsey. Louise is a single mum to 2 teenagers. She published her first book last month called "50 things I learnt about life by 50". Louise wrote this book for her daughter. Her friend inspired her to publish a book and 100% of the proceeds are going to a charity of which Louise is a trustee. "50 things I learnt about life by 50" is available on Amazon, Kindle and as a paperback edition priced from £2.95. All monies raised go to a Cambodian based charity that Louise is involved in, "The Sorn Foundation". The charity built a school last year, today it has 72 pupils on roll. With Louise's help, the charity uses education to empower women and children and fight poverty and inequality. Louise also has a free guide she's giving away containing handy tips she's used to build her brand on LinkedIn. It is a LinkedIn profile optimisation guide.

And of course some book recommendations (see list below).

Here are some of the key takeaways from this episode:

• Overcoming paralysis when starting a business.
• Getting a boost to start your business.
• Balancing her own business and helping a charity.
• Struggles, challenges and fears that come along with starting a business.
• Feel the fear and do it anyway.
• Having a pre-existing understanding of your clients/audience.
• Using a strong sales pipeline to see where demand is and where services best fit.
• The importance of systemisation in business.

Find the shownotes and links to recommended books and tools here.