Key Takeaways:

1. Account-based marketing (ABM) is really how B2B marketing should be done. We need to stop trying to market to 10,000 people and focus on marketing to the top accounts that we really want to land for our business.
2. It's a privilege to earn a customer's mobile number. Use it wisely.
3. A lot of today's marketing is boring. We need to all strive to bring true creativity and innovation to our marketing efforts so we can WOW our customers.

Full Shownotes: https://www.lumavate.com/b2b-marketing-insights/