Lean and Lethal Podcast

039 | The 5 F's That Separate Rich Men from Empty Ones w/ Justin Bindel


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Justin Bindel has worn a lot of hats: pastor, church planter, CrossFit gym owner, real estate professional, rancher, dad of three and a husband. But underneath all of it is one framework he keeps coming back to: the 5 F's. Faith. Family. Fitness. Formation. Finance. Get the order wrong, and you end up rich in one area and bankrupt in the ones that actually matter.

In this conversation, Justin breaks down what he learned watching his mom get diagnosed with early-onset Alzheimer's three months before COVID hit, why he walked away from leading a church in Salt Lake City to move his family back to Texas, and the question John Eldredge says every man is quietly asking himself: Do I have what it takes?

We get into:

  • The 5 F's framework and why finance is dead last on purpose
  • Why most men live with "under the sun" mentality and what changes when you don't
  • The misogi: doing one thing a year with a 50% failure rate (without dying)
  • Extended adolescence, and why Justin has his 12 and 14-year-old sons buying their own cattle
  • The "underwear water" passage from Jeremiah that reframes how we chase satisfaction
  • Why he hosts a goal summit with his wife every October and how to actually run one
  • The difference between what your head knows and what your heart believes

If you're a guy who looks like he's got it together on the outside but feels like he's faking it underneath, this one's for you.

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Lean and Lethal PodcastBy Bridger Deaton