The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness Businesses

039: The BIGGEST Website & SEO Mistakes I See (And How to Avoid Them)


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In this episode, Jules White dives into common website mistakes that could be hindering your online success and offers practical solutions to overcome them.

Jules explains why splitting your content across subdomains can negatively impact your SEO and provides a simple alternative: using subdirectories. She also highlights the importance of a clear website structure, mobile-friendliness, fast loading times, and a strong call to action.

Key Takeaways:

  • The Problem with Subdomains: Learn why subdomains can dilute your SEO efforts and confuse visitors.
  • Website Structure: Discover how a well-organised website can improve both user experience and search engine rankings.
  • Mobile Optimisation: Understand why a mobile-friendly website is crucial in today's digital landscape.
  • Page Speed: Learn how to optimise your website's loading times to enhance user experience and SEO.
  • Call to Action: Discover how to create a clear and compelling call to action that encourages visitors to take the next step.

Resources mentioned in this episode:

  • Episode 031: How to Use Google Search Console to Improve SEO: A Beginner's Guide
  • Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
  • Book a 20-minute Website Success Discovery Call: Let’s chat about how to get your website working better for your business.

Don't forget to subscribe to the podcast for more valuable tips and insights on getting more traffic & sales through your website!

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

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The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness BusinessesBy Jules White: Website & SEO Marketing Consultant