53% of Indian marketers voted for email marketing as one of the top e-marketing activities. Around 89% of India Marketers voted for Email Marketing to be an effective tool for their business.

Welcome to the 39th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy

It’s the perfect channel where you can truly understand why marketers are going away from B2B and B2C to P2P.  Gmail the most-used email client worldwide and the most-used email client in India  (84%), last year introduced ‘block’ and ‘unsubscribe’ features for users to block email Ids and unsubscribe from newsletters with a few clicks.

http://www.newindianexpress.com/cities/bengaluru/India-ranks-second-in-spam-mail-Survey/2013/06/05/article1620624.ece

http://www.livemint.com/Consumer/13P8fmIGLBS7AWpAxyw09J/India-was-among-top-10-sources-of-spam-in-February-report.html

CASE STUDY 1

For our first case study I want to talk about the brand that won Best Email Marketing Campaign of 2015 title at the India Digital Summit on February 24, 2016 – Online venture Trendin.com of Aditya Birla’s Madura Fashion.

http://www.octane.in/press-releases/madura-fashions-trendin-com-stay-relevant-in-the-inbox-and-wins-indias-top-email-marketing-award/

CASE STUDY 2

TheBetterIndia, a Bangalore based online publication startup that holds a claim to reporting positive stories, happy stories and stories of unsung heroes. The reader base now stands at more than 1.5M monthly readers with more than 650K fans on Facebook which help these stories gain massive eyeballs.

http://lighthouseinsights.in/thebetterindia-email-marketing.html/

CASE STUDY 3

http://lighthouseinsights.in/sreekumar-vijaykumar-tradebriefs.html/

TradeBriefs, a e-newsletter company for Indian professionals which curates news, insights. jobs from 10 business verticals.

Some other case studies here come from:

 GiveIndia – Email marketing helped GiveIndia in expanding their reach globally and they also saw an increase in donor engagement.

 HT Media – Octane has been awesome partner and helped to increase retention rate by 31%.

 LensKart – Octane helped and played a major role in doubling the ROI on our campaigns within 6 months. This was possible only because of systemic and triggered alerts program.

 Snapdeal – Snapdeal increased its return on email marketing by 30%

 Easypolicy – Easypolicy reduces cost per acquisition by 75% using email marketing

 Futurebazaar – E-mail marketing delivers best ROI amongst all the elements of marketing for Futurebazaar.com.

http://www.octane.in/resources/case-studies/

TRENDS IN EMAIL MARKETING IN INDIA

http://lighthouseinsights.in/email-marketing-trending-data-for-2016.html/

2016 will also witness a jump of almost 50% of India Marketers who will be increasing their investment by 31%-50% in email channel.