David McErlain: I’m struggling to write an outreach email that asks for an introduction to a head of post, but I’m not sure how to make it exciting. I’m not even sure if I’m excited about working for this company.

• Make the connector look good by ensuring the introduction creates a win for them, not just a favor they feel obligated to fulfill.
• Shift the story about them (the gatekeeper) by clearly showing how you can solve their problems, not that you need the opportunity.
• Research, crawl into their brain and empathize where they are, and potentially provide solutions to make their life a little bit easier.
• Differentiate beyond experience by building a specific, outcome-driven skill that makes you invaluable on any job.
• Engage in communities and conversations where people are actively solving the same problems so you can learn, collaborate, and stand out faster.

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