I think it’s true that no matter who you are, whether you’re naturally inclined to be confrontational or not or how potentially unpopular it may be - we all need to grow in our ability to say “no”.

Bill Crawford says “One key to successful relationships is learning to say no without guilt so that you can say yes without resentment.”

Simply put your “yes” and your “no” are how you have decided to invest your focus, time and energy.

“Yes” shouldn’t be the default, and “no” shouldn’t be the last resort. They both hold equal value as responses to any question, request or opportunity.

Flex your “no” to strengthen your “yes” and you can close the gap between your potential and your reality.

This episode goes through 5 reasons I've identified as to why we struggle to say "no" and what we can do about them.