For the thousands of people who work in the retail or hospitality sectors of the craft beer industry, a sales job with a brewery often seems like a fantastic career progression. But many new sales rep fail to see out the first year, often due to the lack of training and sales skills.

For this episode I chat to Laurence Temple, former Pernod Ricard, Lion Nathan and current National Sales Manager of Experience Beverages to get his 5 top tips to be successful at sales.