Eight years of building a gorgeous, successful brand, to then sell up after the arrival of her first baby. Kate has set her self up to enjoy the best most precious years of her babies life, putting motherhood first and living off the fruits of her labour. Queen!

This is the story of Katie Hodolic. Creator of the gift giving brand Afternoon Pick Me Up. Mother of Heidi.

In this episode Kate shares:

• the humble beginnings of APMU when wanting to send a gift to a sick friend
• going from fresh flowers and juice to postable giftwares
• her priorities for business start up with $5k
• getting to pay herself a wage for the first time
• growing out of the home office into her studio and managing staff
• the effects the pandemic had on APMU
• how she lost connection with her biz as it grew
• pregnancy and planning for her maternity leave
• managing a business with baby in tow
• how ‘promoting nourishing downtime’ has always led the brands decision making
• how she decided it was time to sell APMU
• her honest feelings about letting go of her business baby
• going ‘all-in’ on motherhood
• how selling her business set her up for Heidi’s most precious years

So grateful to have you Kate - thank you for sharing your story!

I’d like to thank Amitė Music for giving me the opportunity to use their gorgeous song ‘Letting Go’ within this podcast. Check them out here: https://amitemusic.com

KATE’S INSTAGRAM:

@khodolic

BUSINESS INSTAGRAM:

@afternoonpickmeup

BUSINESS WEBSITE: 

https://afternoonpickmeup.com.au

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FOUNDD LEGAL:

https://founddlegal.com/?sca_ref=935631.LUzYmZzr3t

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