Sam visits Proportion Design’s office to talk about audience profiles for the book, with Blake Goodwin and Paul Reiss. The Proportion team prepared an overall audience profile and three personas to discuss and agree on before moving forward in the design process. They also shared brand associations that these personas might have and the design elements which they could draw from when crafting the cover. Sam and the team also brainstorm titles for the book which Sam shares with his wife Nicole for her candid feedback. For more info visit insidefrontcover.com