We’re joined by B2B ecommerce evangelist Doug Caviness, VP B2B Strategy & Partnerships at cleverbridge, to talk about an article on marketing to the new B2B buyer.

The B2B ‘buyer’ isn’t some spirit haunting the office park, they’re ‘consumers’ just like you and we should be marketing to them just like a consumer with more buying power.

Also B2B is cool. Take it from the youths.