Multifamily By The Slice

04 ⎢Becoming an Effective Marketer in the Real Estate Industry with Nico Salgado


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Nico has a BS in Business Marketing and Management and a minor in Economics. He also holds a Master's degree in Spanish Language Education and spent the past 18 years as a Spanish teacher while investing in real estate.  Apart from teaching and investing in real estate, Nico is an entrepreneur, coach, mentor, and leader. He is an avid surfer, woodworker, traveler, and extremely proud father.  Nico began investing in real estate in 2012 with a single-family development project and has since transitioned into multifamily. He is currently a GP in 194 units valued at over $10MM.  He hosts a biweekly meet-up group titled the Multifamily Investors Network NY. Nico also hosts the Small Axe podcast where he interviews industry leaders in multifamily, and he believes “it only takes a small axe to build a lasting empire”.

 

Let’s tune in to his story!

 

[00:01 - 06:04] Opening Segment

 

  • Welcome to the podcast!
  • Get to know our guest Nico Salgado
    • Bio
    • I’ve always been interested in money at a young age.
    • Real estate by example and starting in another country

 

[06:05 - 23:56] Becoming an Effective Marketer in the Real Estate Industry

 

  • Why a professor dismayed Nico in flipping a property
  • The systems of a 194 unit property
    • Networking and Investor Relations
    • Education
  • How a podcast and meetups leveraged Nico’s business
    • Zero to 750 growth in a database
  • Branding and marketing strategies for your syndication
    • Social media platforms to try
    • On beginning in the industry
    • Have your operator do this
  • Tech to Try!
    • MailChimp
    • HubSpot
    • Pipedrive
  • The Small Axe Community
  • <
...more
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Multifamily By The SliceBy Dre Evans, Ike Ekeh & Chi Nguyen