Brad Smith is an Australian entrepreneur, speaker, champion Superlite MX motocross rider and advocate for safe motocross riding practices. He was knocked back by over 50 manufacturing plants during the start-up of his motocross brand “braaap” however, his drive and tenacity lead him to successfully build Australia's only motorcycle company. Brad is the recipient of several achievement awards including two times Australian Young Entrepreneur of the year and four times Australian Retail Business of the year. Brad is also on the advisory board to the Reserve Bank of Australia. In 2008 Brad launched the first braaap store, a retail outlet intended to be “the motocross equivalent of a surf shop”. Braaap has since expanded and has four retail outlets across Tasmania and Victoria and is available in seven countries worldwide.