The Data Literacy Show

04: Create Better Data Stories by Testing Early and Often


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In this episode of The Data Literacy Show, hosts Ben Jones (CEO of Data Literacy) and Alli Torban (Senior Data Literacy Advocate) introduce a smarter, iterative way to build data stories. They share how using small tests at every step of the process—based on the IMPACT framework—can save you time, reduce frustration, and dramatically increase your chances of success.

Topics covered:

  • Why data storytelling should be iterative, not linear

  • An overview of the IMPACT framework: Insight, Message, Plan, Align, Clarify, Test

  • Lightweight testing techniques you can use after each step!

Episode show notes: ⁠⁠http://dataliteracy.com/episode-04

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The Data Literacy ShowBy Data Literacy