As entrepreneurs and small-business owners, we tend to be emotionally invested in our businesses, which is completely normal. Today I want to challenge you to start using data and analytics to grow your business, and stop making decisions based on emotions.  It's easy to measure your worth on social media thinking about how many followers you have, or likes on your posts - or even get down on yourself for your email subscribers list not growing as fast as you’d like. But I want to tell you now that focusing on the emotional side of you metrics will not bring you any business growth or progress.

Instead, I invite you to let go of emotions, put on your CEO hat and dive into your data with excitement and determination. Your data and analytics are not something you need to be afraid of - being aware of your metrics is powerful as it allows you to see your business from a calculated perspective, learn about what your audience wants and make informed decisions to grow and market your business. Without knowing your brand’s analytics, you are flying blind - especially when it comes to growing your brand and business online. The beauty with digital marketing is that we are all given the same tools and opportunities to leverage them. The key is to take the time and energy to learn and apply the knowledge to your business!

I want to guide you through the top 3 things you need to set up now to start tracking your brand’s metrics to grow your business. Listen to the episode for ALL the juicy details.

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Thank you so much for listening to the Episode, see you next week!

xo