In this episode, I share my view about the Value ladder and how a small business just starting out can actually utilize a value ladder to grow their business.

If you don’t know what a value ladder is, it is a simple progression of what you will offer customers in increasing value and price. This helps you place all the possible products/services you can offer in four stages; free, low range, mid-range, and high range or premium.

What differentiates the stages is the value possible, the price people pay for them and the time it will take you to fulfil them.

Listen to the podcast to get more insights on Value ladders. Thanks for going on this journey with me in this universe called Sales funnels.