Julia Giannini is a social purpose strategist, communicator and practitioner, working at the interface of purpose, brand value and corporate responsibility. Leading the environmental agenda within ITV’s Social Purpose team, Julia is activating ITV’s new Social Purpose strategy and environmental targets within the business.

In this episode, Julia explores how the nation's favourite soap operas can help us save the planet and explains why she won’t be taking up a load of new hobbies during lockdown. 

SHINEfest The Podcast is a collection of incredible conversations that explore how we can reboot and restore humanity in harmony with the planet as the global lockdown eases around the world. Originally created as video interviews, we have turned these interviews into a podcast to ensure you can listen to your favourite interviews on the go. Learn more at planetshine.com/shinefest-2020 and for a wide range of films and articles visit www.planetshine.com