What happens when you throw out the PDF templates, say “f*** professionalism,” and build a brand from the messiest, most magnetic parts of yourself? You get Kim. And this episode is a banger.

✨ In this episode:

• Kim’s journey from Twitch streams to building a brand for queer, neurodivergent misfits
• The moment they scrapped their brand strategy process because it didnt work for them (or their clients) and never looked back
• Why being memorable beats being polished and how building a brand with actual personality is the only way