Kate Murray wears many hats. She's a mother of three, practicing naturopath and founder of Mère Botanicals—a destination for all natural and organic birth products. 

In episode 04 we hear how Kate's second pregnancy led her to create a birth kit prototype that was met with an overwhelming demand from her naturopath community. Completely blown away by the appetite and the realisation she'd discovered a gap in the market, she then spent her maternity leave hashing out the Mère Botanicals brand.

We talk about finding packaging suppliers via Alibaba and the importance of sampling every component, no matter the expense. How Kate used Instagram to share sneak peeks during the product development phase to build a highly engaged community and what happened when she handed over the reins (temporarily) to a social media agency. 

Kate dives into how she's currently using the software #gifted to source user generated content from influencers and the benefits of Klaviyo's advanced targeting parameters to ensure her contacts only receive emails that are applicable to them. 

Lastly, if you're looking for a story that will put an end to your procrastination and inspire you to go all in on your business idea, then this is the one is for you. Like more than 14,000 others, you can follow Mère Botanicals on Instagram here - https://www.instagram.com/mere.botanicals - and check out Kate's wonderful range of natural birth and postpartum products on her ecommerce store - https://merebotanicals.com.au/

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