Lodging Luminaries

04 | Mit Shah: ‘Every day feels more and more normal’


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Mit Shah’s story of success is a lot like that of his fellow Asian American hoteliers. He grew up working in his father’s motel and a few years after graduating college convinced his father to sell the roadside asset and invest in a new concept called a limited-service hotel. Mit Shah, CEO of Noble Investment Group, shares his cautious forecast about the future of hotel ownership, when people will return to work and why travel will rebound as people are eager to meet face to face.
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Lodging LuminariesBy Judy Maxwell