Marketing your business is a must. But it doesn’t have to be painful. Sonya Schweitzer, marketing strategist, grounds us in how branding is different from marketing, where you need to be in order to be seen, and how marketing is shifting online.

Sonya helps clients see how the right marketing strategy can help them find success in their business.

Building her career from the time where billboard and radio ads were the best marketing to now, when digital trends change daily, Sonya has a deep appreciation for customizing your approach based on where your audience is.

On this episode, she shares:

• How you can be adaptable in the face of a quickly shifting digital landscape;
• The ways branding and marketing are different;
• Determining the ROI on your marketing efforts;
• Paid vs. organic traffic;
• The trouble with stretching yourself too thin with your marketing; and
• Keeping your focus on your own visibility - not others’.

Visit Pattern of Purpose for show notes and links to resources mentioned in the show.