Why do we trust five-star reviews from strangers, panic-buy when there are “only two left,” and somehow end up emotionally attached to things we never meant to purchase in the first place?

In Episode 4, Sean Makin wanders into the delightfully illogical world of behavioural economics, exploring why humans aren’t rational consumers at all — but predictably irrational ones. From mental shortcuts and emotional triggers to nudges, framing, and the subtle art of making choices feel obvious, this episode unpacks how modern marketing works with human behaviour rather than against it.

Equal parts insight, humour, and gentle existential marketing therapy, this episode helps listeners understand not just how advertising influences us — but why it works in the first place.

Put the kettle on. Your brain is about to meet its own decision-making habits.