The conclusion to The Point of Attachment's special two-part episode exploring the notion of what makes a luxury car a luxury car. Host Larry Vincent… <ul> <li>Reveals findings from the Studio's 2014 Automotive Brand Dependence Index</li> <li>Captures testimonials from drivers of the top scoring brand</li> <li>Interviews Melody Lee, Director of Brand & Reputation Strategy at Cadillac</li> </ul>

The conclusion to The Point of Attachment's special two-part episode exploring the notion of what makes a luxury car a luxury car. Host Larry Vincent… Reveals findings from the Studio's 2014 Automotive Brand Dependence Index Captures testimonials from drivers of the top scoring brand Interviews Melody Lee, Director of Brand & Reputation Strategy at Cadillac

The conclusion to The Point of Attachment's special two-part episode exploring the notion of what makes a luxury car a luxury car. Host Larry Vincent… <ul> <li>Reveals findings from the Studio's 2014 Automotive Brand Dependence Index</li> <li>Captures testimonials from drivers of the top scoring brand</li> <li>Interviews Melody Lee, Director of Brand &amp; Reputation Strategy at Cadillac</li> </ul>

#04: The True Meaning of Luxury, Part II

The Point of Attachment is a podcast series developed and produced by UTA Brand Studio. It focuses on the insights and strategies that draw people to brands through the lens of culture, design and storytelling. Hosted by studio chief Larry Vincent, each episode is a field expedition in 20 minutes or less, designed to answer a central question that is relevant to modern brand managers.

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#04: The True Meaning of Luxury, Part II

#04: The True Meaning of Luxury, Part II