There's no doubt we're fascinated with the power Millennials now have in every industry, but that also includes buying power.

In recent conversations, we've heard of brands struggling to abandon their old ways of advertising, not understanding that their new customer are no longer listening to the radio or watching TV.

In this episode, we talk about the places Millennials are hiding- in plain sight and how brands are finding them.

We also talk about what some of our favorite brands are doing and why others need to follow.

What are some brands you love and why?