In this episode, I sit down with Brian and Liz Deacle, the creators behind It’s a Drama and NZ Ahead. This conversation is a real-time look at what it means to build something without having it all figured out. We talk about their journey from running a traditional business to experimenting with blogging, courses, dropshipping, and eventually finding alignment in a completely unexpected way.

What stands out most is the shift that happened when they stopped trying to force income and started creating from a place of genuine interest and experience. From there, everything began to take shape.

We explore the evolution of their work, how their podcast and content naturally led to a thriving membership community, and what they’ve learned about trust, pressure, and the long game of building something meaningful.

This is a conversation about creation as a lived process. If I were to sum up the episode in one line: This is what it sounds like when people stop trying to manufacture a path and start recognizing the one that’s already forming underneath them.

And that’s what makes it compelling.