As water nerds passionate about communication, obviously our chat with George Hawkins is ripe with takeaways about the incredible importance of communication to our industry, however, it’s always a treat to hear that perspective from someone who is on the front lines of water technology and financing the way that George is. We talk about the importance of internal communication and how you really have to begin on the inside to ever hope to have an effective external communication strategy. Internally this means not only writing down your mission, vision, and values but living them as an organization and ensuring your entire team hears them used regularly and sees them in action. We also talk about the role of communication in earning trust with the communities we serve.