Francesca Gino is Associate Professor of Business Administration in the Negotiation, Organizations, & Markets Unit at the Harvard Business School. Her research focuses on judgment and decision making, social influence, and ethics and creativity. Her studies have been featured onCNN and NPR, as well as in leading print publications including Economist, Financial Times, New York Times, Newsweek, Scientific American, and Psychology Today.

She is the author of the new book Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan.