Copy That Pops: Writing Tips and Psychology Hacks for Business

041 - Build Trust, Authority, & Connection with Your Audience Featuring Jennifer Faulkner


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Effective copy is a key foundational piece to your business, and it's essential if you want to maintain a true and engaging connection with your audience.

Jennifer specializes in achieving symmetry between her client’s brand message and their personality.

I talk with Jennifer Faulkner, Founder of Word Symmetry, where they help brands to uncover their story and engage with clients through persuasive storytelling.

A few exciting highlights include:

  • Tips you can apply right away to improve your writing and connection with your brand
  • How to transfer your personality to writing and deliver style into your copy
  • Steps you can take to improve on your own if hiring a professional copywriter isn’t in your current budget
  • The importance of selecting the right networking groups for organic growth and connection
  • Quick tips on Facebook ads and improving click rates

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Copy That Pops: Writing Tips and Psychology Hacks for BusinessBy Laura Petersen, M.A.E.D.

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